Expert perspectives on audience targeting, data strategy, and omnichannel execution.
USADATA publishes regularly on the topics that drive better marketing performance: how to build and target audiences with real data, how to get more from your customer files, what's working across digital and direct mail channels, and where the industry is heading. Practical, specific, built for marketers who want to improve results — not just read about trends.
The Last Click Is Lying to You: Why Google Search Got Expensive, AI Got Greedy, and Audiences Got Smarter
Rising CPCs + AI Overviews + zero-click search = the last click is no longer a reliable map. New on the USADATA blog: why omnichannel, brand building, and custom audiences are delivering better ROI and higher LTV than keyword-by-keyword search bidding — backed by data from WordStream, SparkToro, Bain, Binet & Field, and Google/BCG.
