News and Insights
Expert perspectives on audience targeting, data strategy, and omnichannel execution.
USADATA publishes regularly on the topics that drive better marketing performance: how to build and target audiences with real data, how to get more from your customer files, what's working across digital and direct mail channels, and where the industry is heading. Practical, specific, built for marketers who want to improve results. It’s not just read about trends.
Q4 Is Here: 7 Ways to Maximize Your Year-End Marketing
Q4 brings increased opportunity and increased competition. These seven strategies can help marketers sharpen their audiences, improve data quality, reduce wasted spend, and make the most of their year-end campaigns.
The Mid-Year Marketing Audit Every Business Should Conduct
Before launching Q4 campaigns, conduct a mid-year marketing audit to identify what's working, eliminate wasted spend, and build a stronger strategy for the second half of the year.
5 Free Ways to Improve Your Marketing ROI Before Year-End
Tight budget? You can still drive growth. Here are five no-cost ways to boost marketing ROI through better data and analytics.
Using AI to Revolutionize Your Marketing Strategy
Traditional methods can only go so far before hitting a wall. With AI, however, marketing teams can automate tasks like real-time data analysis and personalization, allowing them to focus on what matters—building connections and optimizing strategies.
Getting Started with Email Marketing
Email is a proven marketing channel for small businesses and online retailers. For good reason: it’s easy to implement, inexpensive to run, and has a HUGE ROI.
Best Practices For Writing Direct Marketing Campaigns
You know your customer, you’ve got the list, and it’s segmented for prime response rates. It’s time to do the thing you fear most. It's time to put pen to paper and write the direct marketing campaign.
Tips & Tricks to Segmenting Your Marketing Campaigns
Ever wonder why telemarketers frustrate you so much? It’s not just because they always call during dinner. It’s because they’re not talking to you.
