Managing Director

Michael Messano is the Managing Director of USADATA, Inc., where he leads business strategy, revenue growth, and client delivery across the company's data and marketing solutions. With 25+ years in advertising and marketing — spanning creative leadership, digital transformation, and data-driven campaign strategy — Michael partners with brands to identify, reach, and convert their most valuable audiences across direct mail, digital, and emerging channels. He is also Co-Founder of BluDove, an XR-based therapeutic platform for healthcare settings.

Executive Director, Account Management

Leslie Farrand leads Account Management and contributes to Business Development at USADATA, serving as a strategic partner to growth-focused brands. She oversees client relationships and partners with business development teams to ensure the successful execution of integrated marketing programs that drive measurable results. With a background spanning digital media, business development, and client services, Leslie specializes in translating client goals and challenges into clear, actionable inputs that inform strategy and results-driven plans. Since joining USADATA in 2022, she has played a key role in strengthening client partnerships and expanding integrated marketing solutions.

VP, Media & IT

Farooq Murtaza is VP of Media & IT at USADATA, where he leads the technology and media infrastructure that powers the company's data and marketing solutions. With a deep background spanning marketing, advertising, government, financial services, and consulting, Farooq brings expertise across cloud computing, data center and hosting management, IS security, SaaS and web applications, e-commerce, big data, and AI. He partners with leadership across the organization to translate complex technical capabilities into scalable, secure, and performance-driven solutions that support both internal teams and client-facing media and digital marketing execution.

VP Data Sales

Steve Elias is VP of Data Sales at USADATA, bringing more than 40 years of experience helping customers across every industry achieve their goals around data stewardship and multi-channel acquisition. An innovative, reliable, and technically advanced sales leader, Steve has a proven track record of meeting and exceeding sales goals across both offline and online services, with deep specialties in sales leadership, business development, and data management. A trusted advisor to clients and colleagues alike, he is known for growing long-term relationships and mentoring younger professionals as they build their careers in data and sales.

Executive Director, Digital Strategy

Marybeth Febus brings over 20 years of marketing experience, including 9 years at USADATA and 15 years at AAA, where she built a strong track record of driving results through data-driven digital strategies. She is passionate about partnering with clients to help them harness the power of digital marketing to achieve their business goals, with a focus on thoughtful strategy, testing, and optimization. Marybeth holds an MBA from St. John's University and is known for her collaborative approach and commitment to delivering measurable impact.

Director of Growth

Dylan Peretz is Director of Growth at USADATA, where he focuses on expanding the company's client base, building strategic partnerships, and shaping the go-to-market approach that connects clients with the data intelligence they need to acquire customers more efficiently. He also leads sales operations, bringing structure and discipline to the team's pipeline, processes, and reporting. A strong adopter of AI, Dylan actively integrates emerging tools into the day-to-day workflow to streamline outreach, sharpen prospecting, and create efficiencies across the growth function.