Expert perspectives on audience targeting, data strategy, and omnichannel execution.
USADATA publishes regularly on the topics that drive better marketing performance: how to build and target audiences with real data, how to get more from your customer files, what's working across digital and direct mail channels, and where the industry is heading. Practical, specific, built for marketers who want to improve results. It’s not just read about trends.
Marketing to Multigenerational Households: What the Data Tells Us
See how segmentation by individual within households improves campaign performance.
How One Performing Arts Center Used Audience Data to Better Reflect Its Community
See how One Performing Arts Center Used Audience Data to Better Reflect Its Community
How to Leverage Your Customer File for Better Digital Ad Performance
Turn your CRM into a high-performing ad engine with segmentation and matchback.
Direct Mail Is Back—and Here’s How to Do It Smarter
Learn how modern direct mail combines data and personalization for better results.
Why Smart Retargeting Starts with the Right Data Foundation
Build better retargeting campaigns with a clean, enriched data strategy.
How Clean Data Fuels Better Local Campaigns (And Makes You Look Good)
Clean, verified data is the foundation for successful localized marketing efforts.
The Lifecycle Marketer’s Toolkit: From New Movers to Repeat Buyers
Explore tools and data strategies for engaging customers at every stage of the lifecycle.
Why Your CRM Is Holding You Back—And How to Fix It with Data Enhancement
Improve marketing performance by enriching and cleaning your CRM data.
Audience Over Algorithm: Why Known Data Outperforms Native Targeting
A side-by-side comparison of native targeting versus using owned audience data.
From Clicks to Customers: How to Match Digital Engagement to Real-World Results
Discover how sales matchback helps link digital activity to actual sales for smarter marketing.
Bigger Isn’t Always Better: Why Microtargeting Wins in a Precise Economy
In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.
What’s Really Working in Digital Campaigns in 2025?
A breakdown of high-performing digital tactics marketers are using this year to drive ROI.
What AI Is Actually Good At (and What It's Not) in Marketing Right Now
Understand the strengths and limitations of AI in marketing, and how to apply it effectively.
The New Rules of Data-Driven Marketing in a Cookieless World
Explore how marketers can succeed without third-party cookies by focusing on first-party data and smarter targeting.
The Future of AI-Driven Customer Insights
In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.
Data Strategies for Long-Term Customer Retention
Retention is the new growth strategy. With data-driven insights and predictive models, businesses can strengthen relationships, reduce churn, and unlock long-term customer value.
Using Data for Smarter Casino Marketing Campaigns
Winning big starts with knowing your players. Through data-driven marketing, casinos can deliver personalized offers, attract high-value guests, and boost loyalty—all while maximizing the return on every campaign.
Best Practices for Data Compliance in Marketing
Compliance is more than a checkbox—it’s a trust builder. By aligning marketing practices with evolving data privacy laws, businesses can avoid penalties, protect their reputation, and strengthen customer relationships through transparency.
How Government Agencies Use Data for Outreach & Efficiency
Data is powering smarter public service. With targeted insights and automation, government agencies can boost constituent engagement, improve program reach, and deliver more efficient, transparent services.
Franchise Growth Strategies with Targeted Data
Smarter growth starts with smarter data. For franchises, targeted insights and predictive analytics make it easier to identify ideal expansion locations, reach high-value customers, and maximize marketing ROI.
