Industry News and Insights
Explore expert articles on data-driven marketing, audience building, digital strategies, and analytics. Gain insights to enhance your campaigns, boost engagement, and drive measurable results. Stay ahead with our industry-leading content.
Why Smart Retargeting Starts with the Right Data Foundation
Build better retargeting campaigns with a clean, enriched data strategy.
How Clean Data Fuels Better Local Campaigns (And Makes You Look Good)
Clean, verified data is the foundation for successful localized marketing efforts.
The Lifecycle Marketer’s Toolkit: From New Movers to Repeat Buyers
Explore tools and data strategies for engaging customers at every stage of the lifecycle.
Why Your CRM Is Holding You Back—And How to Fix It with Data Enhancement
Improve marketing performance by enriching and cleaning your CRM data.
Audience Over Algorithm: Why Known Data Outperforms Native Targeting
A side-by-side comparison of native targeting versus using owned audience data.
From Clicks to Customers: How to Match Digital Engagement to Real-World Results
Discover how sales matchback helps link digital activity to actual sales for smarter marketing.
Bigger Isn’t Always Better: Why Microtargeting Wins in a Precise Economy
In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.
Data Strategies for Long-Term Customer Retention
Retention is the new growth strategy. With data-driven insights and predictive models, businesses can strengthen relationships, reduce churn, and unlock long-term customer value.
How Universities Can Boost Enrollment with Proven Data-Driven Strategies
Are you looking to drive more student enrollments at your university? In today’s competitive landscape, attracting and retaining students requires more than traditional outreach methods.