Industry News and Insights
Explore expert articles on data-driven marketing, audience building, digital strategies, and analytics. Gain insights to enhance your campaigns, boost engagement, and drive measurable results. Stay ahead with our industry-leading content.
The Future of AI-Driven Customer Insights
In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.
Data Strategies for Long-Term Customer Retention
Retention is the new growth strategy. With data-driven insights and predictive models, businesses can strengthen relationships, reduce churn, and unlock long-term customer value.
Using Data for Smarter Casino Marketing Campaigns
Winning big starts with knowing your players. Through data-driven marketing, casinos can deliver personalized offers, attract high-value guests, and boost loyalty—all while maximizing the return on every campaign.
Best Practices for Data Compliance in Marketing
Compliance is more than a checkbox—it’s a trust builder. By aligning marketing practices with evolving data privacy laws, businesses can avoid penalties, protect their reputation, and strengthen customer relationships through transparency.
How Government Agencies Use Data for Outreach & Efficiency
Data is powering smarter public service. With targeted insights and automation, government agencies can boost constituent engagement, improve program reach, and deliver more efficient, transparent services.
Franchise Growth Strategies with Targeted Data
Smarter growth starts with smarter data. For franchises, targeted insights and predictive analytics make it easier to identify ideal expansion locations, reach high-value customers, and maximize marketing ROI.
Advanced Data Segmentation for Personalized Marketing
Precision pays off in personalization. With advanced data segmentation, businesses can move beyond generic outreach to deliver targeted, relevant messages that drive engagement, reduce acquisition costs, and improve ROI.
Data-Driven Marketing for Furniture Retailers
Turn browsers into buyers with data-driven marketing. By using predictive analytics and targeted outreach, furniture retailers can identify high-intent shoppers, personalize campaigns, and drive more showroom visits and sales.
How AI is Transforming Customer Engagement
Meet rising expectations with smarter engagement. AI-powered tools like predictive targeting and automation help businesses create faster, more personalized customer experiences—boosting satisfaction, loyalty, and long-term retention.
Optimizing Non-Profit Fundraising with Data
Non-profits thrive when every message counts. By replacing outdated donor lists with data-driven insights and targeted outreach, organizations can boost engagement, retain supporters, and drive more meaningful contributions—without wasting precious resources.
The Role of Data Enrichment in Customer Acquisition
Struggling to convert leads? Data enrichment fills in the gaps in your customer profiles—enabling smarter targeting, better personalization, and higher acquisition rates. Learn how enriched data can transform your marketing results.
Insurance Data Solutions: Targeting the Right Audience
Insurance marketing doesn’t have to be a guessing game. Discover how data-driven solutions help insurers target high-intent prospects, lower acquisition costs, and improve retention—leading to smarter campaigns and better policyholder engagement.
Enhancing ROI with Predictive Marketing Models
Unlock higher ROI with predictive marketing models. Discover how AI-powered insights help businesses forecast campaign success, target high-value customers, and optimize budget allocation in real time—driving smarter marketing in 2025.
Driving Auto Sales with Customer Insights
The automotive industry is more competitive than ever, and traditional sales tactics are no longer enough.
The Future of Cross-Channel Marketing with Data
Today’s consumers don’t engage with brands on just one platform—they move seamlessly between social media, email, websites, and even in-store visits before making a decision.
The Role of Data in DSO Growth Strategies
As the dental industry becomes more competitive, Dental Service Organizations (DSOs) must adopt data-driven strategies to streamline operations, improve patient acquisition, and drive long-term growth.
The Power of Personalization in 2025
Customers today expect more than just a good product—they want personalized experiences that cater to their unique preferences and needs. In 2025, businesses that deliver tailored, relevant messaging will improve their marketing outcomes and build stronger, longer-lasting customer relationships.
Understanding TCPA Compliance and Why It Matters
Is your business TCPA compliant? In today’s regulatory environment, understanding and adhering to the Telephone Consumer Protection Act (TCPA) is crucial for protecting your business and building trust with your audience.
Building Better Customer Segments with Data
Are your customer segments truly driving the results you need? Effective customer segmentation is critical to delivering personalized marketing and improving outreach.
Driving Success with Enhanced Customer Insights in the Home Services Industry
Strategic precision is essential for agencies supporting the home services industry—spanning HVAC, plumbing, and electrical—for identifying opportunities, maximizing ROI, and driving long-term growth.