Industry News and Insights
Explore expert articles on data-driven marketing, audience building, digital strategies, and analytics. Gain insights to enhance your campaigns, boost engagement, and drive measurable results. Stay ahead with our industry-leading content.
How Government Agencies Use Data for Outreach & Efficiency
Data is powering smarter public service. With targeted insights and automation, government agencies can boost constituent engagement, improve program reach, and deliver more efficient, transparent services.
Franchise Growth Strategies with Targeted Data
Smarter growth starts with smarter data. For franchises, targeted insights and predictive analytics make it easier to identify ideal expansion locations, reach high-value customers, and maximize marketing ROI.
Advanced Data Segmentation for Personalized Marketing
Precision pays off in personalization. With advanced data segmentation, businesses can move beyond generic outreach to deliver targeted, relevant messages that drive engagement, reduce acquisition costs, and improve ROI.
Data-Driven Marketing for Furniture Retailers
Turn browsers into buyers with data-driven marketing. By using predictive analytics and targeted outreach, furniture retailers can identify high-intent shoppers, personalize campaigns, and drive more showroom visits and sales.
How AI is Transforming Customer Engagement
Meet rising expectations with smarter engagement. AI-powered tools like predictive targeting and automation help businesses create faster, more personalized customer experiences—boosting satisfaction, loyalty, and long-term retention.
Optimizing Non-Profit Fundraising with Data
Non-profits thrive when every message counts. By replacing outdated donor lists with data-driven insights and targeted outreach, organizations can boost engagement, retain supporters, and drive more meaningful contributions—without wasting precious resources.
The Role of Data Enrichment in Customer Acquisition
Struggling to convert leads? Data enrichment fills in the gaps in your customer profiles—enabling smarter targeting, better personalization, and higher acquisition rates. Learn how enriched data can transform your marketing results.
Insurance Data Solutions: Targeting the Right Audience
Insurance marketing doesn’t have to be a guessing game. Discover how data-driven solutions help insurers target high-intent prospects, lower acquisition costs, and improve retention—leading to smarter campaigns and better policyholder engagement.
Enhancing ROI with Predictive Marketing Models
Unlock higher ROI with predictive marketing models. Discover how AI-powered insights help businesses forecast campaign success, target high-value customers, and optimize budget allocation in real time—driving smarter marketing in 2025.
Driving Auto Sales with Customer Insights
The automotive industry is more competitive than ever, and traditional sales tactics are no longer enough.
The Future of Cross-Channel Marketing with Data
Today’s consumers don’t engage with brands on just one platform—they move seamlessly between social media, email, websites, and even in-store visits before making a decision.
The Role of Data in DSO Growth Strategies
As the dental industry becomes more competitive, Dental Service Organizations (DSOs) must adopt data-driven strategies to streamline operations, improve patient acquisition, and drive long-term growth.
Maximizing Financial Services Marketing with Data
In an industry built on trust, precision, and customer relationships, data-driven marketing is the key to success.
How Real-Time Data is Reshaping Digital Marketing
Marketing moves fast—but are you moving fast enough?
Using Data to Boost University Enrollment
In today’s competitive higher education landscape, attracting and retaining students is more challenging than ever.
How Data Enhances HVAC Lead Generation
Is your HVAC business maximizing its marketing efforts
The Future of Data-Driven Marketing in 2025
Data has become the cornerstone of successful marketing in a world where customers expect personalized experiences and instant responses.
Using AI to Revolutionize Your Marketing Strategy
Traditional methods can only go so far before hitting a wall. With AI, however, marketing teams can automate tasks like real-time data analysis and personalization, allowing them to focus on what matters—building connections and optimizing strategies.
Using Analytics to Optimize Your Social Media Presence
Social media analytics provide valuable insights into how your content is performing and how your audience is interacting with your brand.
The Importance of Mobile Optimization in Your Digital Strategy for 2024 and Beyond
Mobile optimization is about more than just making your website look good on a smartphone—it’s about ensuring a seamless, fast, and user-friendly experience that meets the expectations of today’s mobile users.