See how One Performing Arts Center Used Audience Data to Better Reflect Its Community

Explore tools and data strategies for engaging customers at every stage of the lifecycle.

Improve marketing performance by enriching and cleaning your CRM data.

A side-by-side comparison of native targeting versus using owned audience data.

Discover how sales matchback helps link digital activity to actual sales for smarter marketing.

In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.

A breakdown of high-performing digital tactics marketers are using this year to drive ROI.

Understand the strengths and limitations of AI in marketing, and how to apply it effectively.

Explore how marketers can succeed without third-party cookies by focusing on first-party data and smarter targeting.

In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.

Retention is the new growth strategy. With data-driven insights and predictive models, businesses can strengthen relationships, reduce churn, and unlock long-term customer value.

Winning big starts with knowing your players. Through data-driven marketing, casinos can deliver personalized offers, attract high-value guests, and boost loyalty—all while maximizing the return on every campaign.

Compliance is more than a checkbox—it’s a trust builder. By aligning marketing practices with evolving data privacy laws, businesses can avoid penalties, protect their reputation, and strengthen customer relationships through transparency.

Data is powering smarter public service. With targeted insights and automation, government agencies can boost constituent engagement, improve program reach, and deliver more efficient, transparent services.

Smarter growth starts with smarter data. For franchises, targeted insights and predictive analytics make it easier to identify ideal expansion locations, reach high-value customers, and maximize marketing ROI.

Precision pays off in personalization. With advanced data segmentation, businesses can move beyond generic outreach to deliver targeted, relevant messages that drive engagement, reduce acquisition costs, and improve ROI.

Turn browsers into buyers with data-driven marketing. By using predictive analytics and targeted outreach, furniture retailers can identify high-intent shoppers, personalize campaigns, and drive more showroom visits and sales.

Meet rising expectations with smarter engagement. AI-powered tools like predictive targeting and automation help businesses create faster, more personalized customer experiences—boosting satisfaction, loyalty, and long-term retention.

Non-profits thrive when every message counts. By replacing outdated donor lists with data-driven insights and targeted outreach, organizations can boost engagement, retain supporters, and drive more meaningful contributions—without wasting precious resources.

Struggling to convert leads? Data enrichment fills in the gaps in your customer profiles—enabling smarter targeting, better personalization, and higher acquisition rates. Learn how enriched data can transform your marketing results.