Why Smart Retargeting Starts with the Right Data Foundation
Retargeting can be your best friend—or a budget burner. It all depends on your data.
Whether you're trying to win back website visitors or follow up with known leads, retargeting campaigns need a solid data strategy to avoid wasted impressions and missed conversions.
In this post, we’re answering the most common questions marketers ask about retargeting—and how data makes all the difference.
❓ Why isn’t my retargeting working?
Most retargeting campaigns fall short because they target the wrong people—or too many of them.
Without clean, segmented, and enriched data, you're essentially guessing who to follow up with. That leads to irrelevant messaging, ad fatigue, and high costs.
❓ Can I retarget based on more than just website visits?
Yes! With USADATA, you can build retargeting audiences based on:
CRM records
Purchase history
Life stage (e.g., new movers, growing families)
Predictive modeling scores
This lets you go beyond pixels and retarget based on actual customer behavior and traits.
➡️ Explore Audience Building Services
❓ What role does data hygiene play?
A huge one. If your list has:
Outdated contacts
Duplicate records
Incomplete profiles
…you’ll spend budget chasing ghosts.
We recommend cleaning and validating your audience file before you launch any retargeting campaign.
➡️ Learn about our Data Hygiene Solutions
❓ How do I track if my retargeting worked?
That’s where sales matchback comes in. By comparing your audience file to actual conversions (online or offline), you’ll see:
Which prospects became customers
Which channels drove results
Where to optimize next
➡️ Contact us to learn about Matchback Reporting
USADATA Advantage
USADATA helps marketers run smarter retargeting campaigns by providing:
✅ Clean, verified audience lists
✅ Enhanced targeting using demographic & behavioral insights
✅ CRM-based and modeled retargeting segments
✅ Matchback tools for post-campaign attribution
If you want better ROI from your retargeting, it all starts with the right foundation: your data.
📞 Call us today at (800) 399-8611
📩 Or fill out our contact form here
