Turn Real-World Activity Into Actionable Audiences
Reach consumers based on what they’re doing, not just who they are.
Market Signals from USADATA uses recent real-world activity to help identify consumers based on actual visits to stores, dealerships, travel destinations and other locations. Combine observed behavior with attributes like age, income and geography to build more precise audiences for your next campaign.
Go Beyond Traditional Audience Targeting
Traditional audience data helps you understand who consumers are. Market Signals adds another dimension by helping you understand what they’re actually doing, giving you a more complete view of potential interest and intent.
Consumers who visited a specific location within the past 30 days.
Shoppers
Consumers who visited a location 3+ times within the past 30 days.
Enthusiasts
Travelers
Consumers who recently visited hotels, car rental agencies, transportation hubs and other travel-related locations.
Consumers showing signals associated with big-ticket purchases, such as a vehicle or home.
Actively In-Market
Who They Are + What They’re Doing
= A More Actionable Audience
Real-world behavior can reveal opportunities that traditional targeting may miss. Market Signals turns recent consumer activity into audiences marketers can use to identify potential interest and build more timely campaigns.
See the Scale of Recent Consumer Activity
• 575,000 consumers visited a Ford dealership in the last 30 days
• 230,000 visited a Hyundai dealership
• 147,000 visited a Tesla dealership
• 1.37 million visited a Best Buy, Target, Costco or BJ’s location 3+ times in the last 30 days
Turn recent activity into targeted audiences built around the behaviors that matter to your campaign.
Build Audiences Around the Signals That Matter
Actively shopping for a vehicle
Showing signals of being in-market for a home
Recently visiting specific retailers or locations
Engaging with travel-related locations
Repeatedly visiting locations associated with a particular interest
Then refine your audience with attributes like age, income and geography for more precise targeting.
Reach Consumers While Their Interest Is Still Active
Timing matters. Market Signals audiences can be available within a week of a location visit, giving marketers an opportunity to connect while recent behavior and potential interest are still relevant.
Turn those audiences into more timely outreach across online and offline channels and add real-world behavior to your existing audience strategy.
Ready to see what Market Signals could look like for your audience?
Not sure what to target? (800) 399-8611 | hello@usadata.com
