Industry News and Insights
Explore expert articles on data-driven marketing, audience building, digital strategies, and analytics. Gain insights to enhance your campaigns, boost engagement, and drive measurable results. Stay ahead with our industry-leading content.
Data Strategies for Long-Term Customer Retention
Retention drives profitability. Learn how data enrichment, segmentation, and predictive analytics can help you retain and grow loyal customers.
5 Free Ways to Improve Your Marketing ROI Before Year-End
Tight budget? You can still drive growth. Here are five no-cost ways to boost marketing ROI through better data and analytics.
Omnichannel Planning for Q1: Digital Marketing That Scales
Get ready for 2026 with a unified, data-driven approach. Learn how to build and scale an omnichannel marketing strategy that drives measurable ROI.
What Makes a High-Quality Data Vendor? Questions to Ask Before 2026
Before 2026 begins, make sure you’re working with a data vendor that delivers quality, compliance, and results. Here’s how to choose the right one.
From Seasonal Shopper to Lifetime Customer: Retargeting Tips That Work
Turn seasonal shoppers into loyal customers with USADATA’s segmentation, enrichment, and retargeting solutions.
What’s Really Working in Digital Campaigns in 2025?
A breakdown of high-performing digital tactics marketers are using this year to drive ROI.
What AI Is Actually Good At (and What It's Not) in Marketing Right Now
Understand the strengths and limitations of AI in marketing, and how to apply it effectively.
The New Rules of Data-Driven Marketing in a Cookieless World
Explore how marketers can succeed without third-party cookies by focusing on first-party data and smarter targeting.