Industry News and Insights
Explore expert articles on data-driven marketing, audience building, digital strategies, and analytics. Gain insights to enhance your campaigns, boost engagement, and drive measurable results. Stay ahead with our industry-leading content.
The Lifecycle Marketer’s Toolkit: From New Movers to Repeat Buyers
Explore tools and data strategies for engaging customers at every stage of the lifecycle.
Why Your CRM Is Holding You Back—And How to Fix It with Data Enhancement
Improve marketing performance by enriching and cleaning your CRM data.
Audience Over Algorithm: Why Known Data Outperforms Native Targeting
A side-by-side comparison of native targeting versus using owned audience data.
From Clicks to Customers: How to Match Digital Engagement to Real-World Results
Discover how sales matchback helps link digital activity to actual sales for smarter marketing.
Bigger Isn’t Always Better: Why Microtargeting Wins in a Precise Economy
In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.
What’s Really Working in Digital Campaigns in 2025?
A breakdown of high-performing digital tactics marketers are using this year to drive ROI.
What AI Is Actually Good At (and What It's Not) in Marketing Right Now
Understand the strengths and limitations of AI in marketing, and how to apply it effectively.
The New Rules of Data-Driven Marketing in a Cookieless World
Explore how marketers can succeed without third-party cookies by focusing on first-party data and smarter targeting.
The Future of AI-Driven Customer Insights
In 2025, customer insight means AI insight. By harnessing machine learning and real-time analytics, businesses can unify data, personalize experiences, and drive smarter decisions across every customer touchpoint.
Best Practices for Data Compliance in Marketing
Compliance is more than a checkbox—it’s a trust builder. By aligning marketing practices with evolving data privacy laws, businesses can avoid penalties, protect their reputation, and strengthen customer relationships through transparency.
How Government Agencies Use Data for Outreach & Efficiency
Data is powering smarter public service. With targeted insights and automation, government agencies can boost constituent engagement, improve program reach, and deliver more efficient, transparent services.
Advanced Data Segmentation for Personalized Marketing
Precision pays off in personalization. With advanced data segmentation, businesses can move beyond generic outreach to deliver targeted, relevant messages that drive engagement, reduce acquisition costs, and improve ROI.