PersonicX Life Stages
Double-Digit Lift in Response Rates
Significant improvements in response and conversion rates.
Revenue Increases Up to 20%
Drive higher revenue with targeted marketing strategies.
High-Match Rates
Achieve match rates of over 90% with your existing lists.
Enhance your first-party data and achieve more with advanced segmentation. Every year, millions of U.S. households undergo significant life stage changes. Children are born or leave the home, people change careers, and some begin retirement. These changes impact how your brand needs to market to and engage with these consumers.
Simplify your customer engagement with the recently rebuilt PersonicX Lifestage (New System) – a dynamic offering that categorizes your consumers into one of 72 segments within 23 life stage groups, based on demographic, lifestyle, behavioral, and attitudinal characteristics.
PersonicX Lifestage (NS) is now the most up-to-date premier segmentation system on the market.
KEY BENEFITS:
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Understand your audience at a deeper level with detailed segments that are updated monthly.
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Quickly deploy meaningful segments in an omni-channel environment.
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Reduce inefficient spending and increase your campaign's relevance and effectiveness.
PersonicX Life Stages is a dynamic segmentation tool designed to help you engage your best audience. By leveraging demographic and behavioral data, you gain accurate, up-to-date insights that reflect real household behaviors and preferences.
This enables you to tailor your marketing efforts to meet the specific needs of different life stage groups.
HOW IT WORKS:
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Append PersonicX Life Stages segments to your existing customer and prospect files using various match keys like name/address, email address, device ID, or mobile ID.
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Reach your audience through multiple channels, including email, direct mail, online display, mobile, or addressable TV.
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Use the insights to enhance your customer and prospect data, identify retention risks, find new prospects, and improve the relevance of your messaging.
Targeted Promotions
and Offers
Seasonal Campaigns: Identify households with young children for back-to-school promotions or new parents for baby product discounts.
Holiday Shopping: Tailor holiday offers to households in different life stages, such as promoting tech gadgets to young professionals or home décor to newlyweds.
New Market
Opportunities
Store Expansion: Analyze geographic distribution of life stage clusters to identify potential new store locations that align with your target demographic.
Product Line Extensions: Discover new product opportunities by understanding the purchasing behaviors and needs of different life stage groups.
Customer Retention
Strategies
Loyalty Programs: Enhance your loyalty programs by understanding the specific needs and preferences of your customers based on their life stage. Offer tailored rewards and incentives to keep them engaged.
Non-Profits: Use detailed customer profiles to send personalized messages for annual appeals for donations.
Digital Marketing
Optimization
Online Advertising: Create highly targeted online ad campaigns using life stage data to reach the right audience with the right message at the right time.
Email Marketing: Segment your email lists by life stage to deliver relevant content and offers, improving open rates and conversions.
DATA SPECIALISTS ARE READY TO ANSWER ANY QUESTIONS
Either call 800.399.8611, chat with a specialist or complete this short form below and a Data Specialist will follow up with you immediately.
