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USADATA’s Nye Named to Direct Marketing News’ Thirty Under 30

New York, NY – May 17, 2011

Carolyn Nye, Email Marketing Manager at USADATA, Inc., has been named to Direct Marketing News’ Thirty Under 30, an annual feature honoring the brightest young direct marketers.

As a Marketing Manager at S&S Worldwide, Nye developed email marketing campaigns that grew sales by more than $3 million over 5 years. An industry thought leader, she presented at the 2010 Retail Marketing Conference, the 2010 MarketingSherpa Summit and the 2010 Silverpop Client Summit. Since joining USADATA late last year, she has refined and optimized both customer acquisition and retention email marketing programs while providing consultative support to customer email campaigns.

“I’ve worked with Carolyn for more than 2 years. She pushes the envelope in terms of optimizing her marketing programs and has always been willing to share her expertise and experiences with others in the industry. We’d like to extend our congratulations to Carolyn,” said Karen Marchione, Director of Customer Marketing at Silverpop.

“Having someone with Carolyn’s expertise, proactive approach, and attention to customer detail has been a big benefit to our customers as well as for our own organization,” said Jon Rapkin, SVP of USADATA. “Carolyn is an important part of our team and we congratulate her on receiving this honor,” added Rapkin.

Nye was chosen by the Direct Marketing News editors from among 70 applicants with a range of expertise including but not limited to search marketing, social media, email marketing, analytics, and CRM.


USADATA helps businesses find new customers and grow marketing ROI through consulting, data, and technology, and is a trusted provider of mailing lists and marketing services for more than 100,000 businesses nationwide including Western & Southern Life, Standard Register (NYSE: SR), and Johnson Controls (NYSE: JCI).

For Immediate Release Contact:
Cheryl Mueller
Director, Operations
212-679-1411 x206

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