Media buying and optimization

Expertise fused with performance-driven results.

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Specializing in media execution, making certain that every detail of a campaign is carefully managed and optimized for success.

Premium Partners

Google Campaign Manager
Datorama
Google Analytics 360 Suite
Google Display & Video 360
Google Search Ads 360
Integral Ad Science
LiveRamp
The Trader Desk
Google Tag Manager 360
Facebook
Instagram
LinkedIn
TikTok
YouTube

Enhanced Audience Selection

A data-driven analysis of your customers enables us to connect you with your best look-alike prospects.

Widest Media Reach

Access to inventory across all major platforms. Reach your target audience where they're at online.

Tracking and Transparency

We integrate ad serving, site tagging, DSPs, UTM strategy while providing tighter attribution and conversion reporting.

Case Studies

Home Services

Objective:

A NJ-based Home Services client sought to increase customer acquisition of younger homeowners.

Key Strategies Implemented:

  • Data Portrait Analysis of Current Customers
  • Person-Based Multichannel Approach
  • Adaptive Segment Remarketing

$24
ROAS
4,000+
New Customers
12x
Boost to Annual Retainer

University

Objective:

A northeast university wanted to boost attendance of its Undergraduate Open House events and increase enrollment.

Key Strategies Implemented:

  • Distance Analysis & Geotargeting
  • Omnichannel Campaign Approach
  • Strategic Media Timing & Channel Strategy

41%
Increase in Open House Attendance
16%
Increase in Enrollment

Government Agency:

Objective:

Increase awareness and qualified applications for government Tax program to benefit low-income households.

Key Strategies Implemented:

  • A/B audience testing of client-supplied prospects versus newly identified prospects
  • Multilingual targeting creative assets and reporting

>1.77MM
Program Applicants
140%
Increase in Engagement

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