Expert direct mail resources from the company you trust
Use this calculator to determine the marketing ROI (Return on Investment) for any direct marketing campaign. Just enter your campaign costs and projected campaign results and click Evaluate to instantly calculate the estimated ROI and other pertinent details. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.
How Many Pieces will you Mail?
Total Cost (Print, Postage, List)
Response Rate (1-2% is average)
Conversion Rate (i.e. how many respondents will become customers?)
Average Profit Per Sale:
Number of Respondents
Number of Conversions
Cost per Respondents
Cost per Conversion
Cost per Piece
Total Campaign Cost:
Total Campaign Profit (Loss)