Data-Driven Marketing in the Retail Industry

We provide data, digital, and technology solutions to help Retailers better manage their customer data and acquire new customers more profitably.

What Are the Most Common Challenges in the Retail Industry Today?

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Data Accuracy

Retail companies collect raw customer data 24/7 through several mediums including online forms, mobile apps, POS systems, and social media. Customer data that is incorrect, incomplete, or that has duplicate records will prevent retailers from providing the best possible customer experience and can lead to a loss in business credibility, productivity, and efficiency.

Complete Customer Understanding

Understanding your customers is paramount to providing them with the relevant and meaningful customer experience needed to reach their potential. Most companies have a limited set of data about their customers. Our Data Enhancement services will expand your customer insight and help build better connections.

Customer Acquisition

Choosing the right audience for your campaign will help you win new customers faster and at higher returns on your investment. Learning more about the demographic and psychographic composition of your customers, and which characteristics they’re more likely to have, allows you to choose new prospects for your campaign with much greater precision.

How to Combat Common Challenges in the Retail Industry

Save time and money by updating undeliverable addresses (postal and email) as well as flagging and consolidating duplicate records.

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Fill gaps in your database, provide greater segmentation, expand your communication reach, and deliver more relevant content. Retail companies can gain valuable insight into their customers while delivering more targeted products, offers, and other marketing messages to their customers with greater success rates.

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Save time and money by updating undeliverable addresses (postal and email) as well as flagging and consolidating duplicate records.

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We offer easy APIs, batch processing, and our SL360 software to automate the cleaning, enhancing, and managing of your customer data.

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Our full service, data-driven process improves the performance of your campaign to help achieve goals and KPIs.

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