With 91% of online consumers checking their email at least once a day, marketers must stay on top of email marketing trends. Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through and conversion rates to optimize your campaigns.
USADATA offers our clients efficient email management services through every step of the campaign. We deliver full-service email marketing services with our integrated marketing technologies and partners to effectively reach your target audience.
The Step by Step Process:
1. Build Your Target Audience
Accurate Audience Segmentation
We’ve built a universe of over 250 million reachable consumers. Our Counts team customizes an audience based on your ideal
target audience and marketing objectives.
Learn more about your target audience through advanced analytics including:
Geo & Demo
Lifestyle & Interests
Recently used apps
Mobile device ID
Identify real, individual users and real-time data fields to leverage a list of verified emails. We connect valuable data points to build user profiles that help you connect with the right consumer, with the right message, on the right device. We identify reachable individuals and build our campaigns based on consumer interests and media preferences.
2. Create Email
Accurate Audience Segmentation Scalable Audience Reach and Branded Email Campaigns
Crafting the perfect message:
We ensure that the email message and creative align with your target audience, marketing goals and brand.
Email Creative: Finished creative in HTML format with URLs and images
From Line: Client Specific
Subject Line: The Campaigns That Make Us Proud
Seeds: Email addresses from the Testing Seed List(s) & Live Seed List(s)
Once the content of the email is created and approved, we send a live test to both our team and your team to ensure optimal user experience. This is the last step before we can effectively deliver your message to your target audience.
3. Verify and Deliver Email
Email Deliverability to Accurate Consumer Email Lists
We verify the deliverability of your data and determine the best path to inboxes – increasing email marketing campaign ROI, boosting inbox delivery and protecting mailing reputation with best-in-class email hygiene services.
Our team seamlessly delivers your message with the capabilities of premium ESP partners and our Adaptive Delivery Routing (ADR) system to ensure message delivery across various platforms – increasing brand awareness, impressions and conversions.
USADATA email campaign deployment utilizes experienced, in-house delivery teams who focus on the most critical factors for strong inbox delivery and response:
Day and date testing, etc
Creative design and coding optimization
Subject line optimization
4. Optimize Data Performance
Increase Ongoing Campaign ROI
Our team will track real-time data (such as open and click-through rates) to better understand how consumers engage, continuously increasing ROI with controlled tests, creative enhancements, deliverability analysis, custom modeling and more.
Our goal is to empower your business and marketing goals with rich, consumer-first data, enabling you to
optimize current and future campaigns
Enhance Your Campaigns
With your marketing goals in mind, USADATA ensures the success of your email marketing campaign by building a customized target audience, crafting the right message and delivering emails through the best path to inboxes.
We analyze real-time data, test core performance metrics and optimize performance to achieve the highest level of deliverability to your consumers.