Frequently Asked Questions 


Topics


Questions By Topic

About USADATA

Quality and Accuracy

Leads and List Ordering

Pricing

Additional Services

Direct Marketing Responsibilities and Tips

Security and Privacy


About USADATA

Who is USADATA? 

USADATA is the leading provider of “Sales Leads. On-Demand.™™ through web-based solutions for customer acquisition and customer relationship management. Our mission is to be the trusted source of privacy-assured mailing lists, qualified sales leads and lead generation solutions for companies of all sizes. For more information about our direct marketing services, please visit our About Us page.

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How long have you been in business?  

We've proudly been serving and growing with the industry since 1995.

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How many companies have your served? Who do you work with? 

We have securely delivered over 1 billion targeted, privacy-assured sales leads that have helped over 100,000 businesses nationwide, across all industries, grow their business. We work with companies large and small including 3 out of the top 5 insurance companies. Please visit our Customers page for additional information.

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I am new to Direct Marketing. How can you help me? 

Our targeted mailing lists make it easy for you to find the right sales leads. Clients who have not worked with marketing databases may contact USADATA's team of Data Specialists for free expert guidance. Our Data Specialists have helped tens of thousands of businesses across all industries find new customers profitably. A Data Specialist will work directly with you to understand your goals before recommending a solution, will provide timely and professional client service, and will deliver qualified sales leads in a format that helps you get your campaign out the door faster.

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I understand Direct Marketing. Why should I work with you? 

Simply put — experience, client service, and easy-to-use technology. Clients who have used direct marketing services or who know what they need can easily configure, order and download a targeted prospect lists in minutes online. USADATA offers more experienced users a private login and password to save list counts and quotes within an advanced order process. USADATA also offers Reseller and Enterprise solutions to support and the marketing needs of larger enterprise clients, franchises, printers, and marketing service providers. For more information, please contact a Data Specialist at 1-800-395-7707 or at info@usadata.com

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Why should I work with you instead of a compiler or list broker? 

A list compiler can only offer a solution based on the information they specifically collect. USADATA works with several compilers and list managers and will deliver the lead generation solution that solves our client's business objective. A broker may also have access to multiple sources of leads, but nobody can beat the overall user experience and client service offered by USADATA.

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Quality and Accuracy

Where do you get the data? 

To generate qualified sales leads, USADATA works with leading national compilers of consumer and business data including Equifax, Experian, Acxiom, Dun & Bradstreet and several others. Which source we use depends on the nature of the client's goal. Our data-neutral approach ensures our recommendations are 100% directed toward solving the client's specific business objective. Our goal is to help our clients succeed.

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What types of leads do you offer? 

USADATA offers the widest variety of mailing lists and sales leads anywhere. Some may be ordered online at www.usadata.com, others are only available over the phone with a Data Specialist. View our listing of available Database Selects.

Leads Available Online at www.usadata.com:
- Consumer Mailing Lists & Sales Leads: search by demographic, lifestyle interests, and purchase behavior selection options.
- Business Mailing Lists & Sales Leads: search by business type (SIC Code), size, executive title among other options.
- Occupant Lists: reach the "Current Resident" or "Occupant" at every address within a geographic area.
- New Homeowner Lists: reach home buyers by purchase date and amount among other criteria.
- New Mover Leads: reach new movers (home buyers and renters) by move date and other filters.

If you can't find the leads you seek, please contact a Data Specialist at 1-800-395-7707, info@usadata.com, or by live chat. If the lead is out there, our Data Specialists will find it.

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Are your leads scrubbed against the Do Not Call list? 

Each month our leads are scrubbed against the FTC and State Attorney General Do Not Call lists. At the time of purchase, all consumer sales leads with phone numbers are privacy-compliant. Over time, people may add themselves to the Do Not Call list and it is ultimately the responsibility of the client to remove these names before calling. To learn who has added himself or herself to the Do Not Call list, you should register for a Subscription Account Number (SAN#).

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Are your leads privacy-compliant? What steps does USADATA take to protect Consumer privacy? 

USADATA takes the privacy of the consumer very seriously. Each of the third party compilers and managers we work with have their files go through monthly hygiene processes including but not limited to:

- NCOA (National Change of Address)
- Direct Marketing Association's Do Not Mail file scrubbing
- FTC & State Attorney General Do Not Call file scrubbing
- Deceased scrubbing
- Prison scrubbing

These processes help ensure the privacy of the consumer and save clients money in making sure only qualified prospects receive their mailer. For more information, please review our Privacy Policy.

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What percent of the pieces I mail should I expect to be delivered? 

If you send your mail campaign out within 30 days of the time your order is placed, you should expect the following delivery rates:
- Consumer Mailing Lists: 94% or better
- Business Mailing Lists: 90% or better
- Occupant Lists: 95% or better
- New Homeowner Lists: 94% or better
- New Mover Lists: 94% or better

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What percent phone accuracy should I expect? 

If you call the contacts on your targeted prospect list within 30 days of the time your order is placed, you should expect the following phone accuracy rates:
- Consumer Lists: 90% or better
- Business Lists: 85% or better

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Leads and List Ordering 

Do I need to register to run a list count or receive a quote? 

With USADATA you may run list counts and obtain quotes as often as needed without registering. We do offer more experienced users a private login and password to save list counts and quotes within an advanced order process. Contact a Data Specialist at 1-800-395-7707 to learn more.

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What is the difference between Consumer Lists and Occupant Lists? 

Consumer Lists allow you to use demographic and psychographic filters to reach your best prospects, and are addressed to a specific individual within the household. Occupant Lists are addressed to the ‘Current Resident' and are appropriate when you want to reach or saturate every household within a geographic area, without the use of demographic filters.

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What leads and lists can I order online? How do I order Specialty Lists? 

Leads Available Online at www.usadata.com:
- Consumer Mailing Lists & Sales Leads: search by demographic, lifestyle interests, and purchase behavior selection options.
- Business Mailing Lists & Sales Leads: search by business type (SIC Code), size, executive title among other options.
- Occupant Lists: reach the "Current Resident" or "Occupant" at every address within a geographic area.
- New Homeowner Lists: reach home buyers by purchase date and amount among other criteria.
- New Mover Leads: reach new movers (home buyers and renters) by move date and other filters.

For Specialty Lists or any lead not listed above, please contact a Data Specialist at 1-800-395-7707, info@usadata.com, or by live chat. View our listing of available Database Selects.

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How long does it take to get my list? 

Lists are delivered within 24 hours, typically within 30 minutes during normal business hours (9am-6pm EST). After completing your order online you will first receive an order confirmation email with your order ID. This is your receipt. Shortly after you will receive a second email, the order fulfillment email, which will contain the links to download your list.

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I can't find the leads I'm looking for online. What should I do now? 

Please contact a Data Specialist at 1-800-395-7707, info@usadata.com, or by live chat. Our Data Specialists work with businesses of all sizes across all industries and will help you find the targeted leads you seek.

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Do you offer list and leads of Canadian consumers and businesses? 

Yes, both are available. Please contact a Data Specialist at 1-800-395-7707, info@usadata.com, or by live chat for assistance with a  recommendation, list count and quote.

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Can I save my quotes, counts and searches?  


Yes we recommend saving your quotes, counts and searches. Within the order flow, simply click the “Save Search” button. Complete a short form and you'll immediately receive an email with your free quote plus a link to retrieve your count so you can always pick up right where you left off.

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What is the difference between single use versus multiple use? 

A one-time use of our mailing lists means you may only use the list one time. With unlimited use, you may use the direct mailing list as many times as you like for one year. After one year, you may continue marketing to anyone who responded to your campaign or who became a client of yours. Those individuals however who never responded to your campaign, you may no longer contact. In order to contact those individuals after one year, you would need to re-order the list. We recommend you do this anyway because over the course of the year, the list will change. Some of these changes are due to NCOA updates, while others may have asked not to be contacted. Fresh leads will furthermore become available. To maximize the deliverability of your lead generation campaign, it's important that you use the freshest available list.

Please note with Occupant Lists, you may only order for a one-time use or two-time use of the list.

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In what format will my list arrive? 

Lists are delivered in two formats:
- Comma-delimited Text file
- Excel spreadsheet

If you need your list delivered in any other format, please call our Client Service team at 1-800-395-7707

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Can I create mailing labels? 

Please click the link below for step-by-step instructions on creating printed mailing labels. We recommend that you download your list first into Excel format. If you have any questions or need assistance, please contact a Data Specialist at 1-800-395-7707 or at info@usadata.com

Instructions for Creating Mailing Labels

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Can I order mailing labels?

Yes, USADATA can supply printed mailing labels. The cost will be added to your order. Within the online order process you simply check the box and choose the number of sets of printed labels you require. For phone orders, please inform your Data Specialist that you will need printed mailing labels.

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Pricing

How much do your mailing lists and sales leads cost?  

The price of the targeted prospect list depends on the categories you use to compose your list, the quantity of prospects that you desire, and how many times you plan to use the list. Please see our pricing chart (reflects the price for a one-time use of the mailing list, i.e., can use the list only once).

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What is the minimum order? 

All online orders have a minimum cost, including any discounts, of $50.00. All offline orders have a minimum cost, including any discounts, of $100.00.

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How can I pay? What credit cards do you accept? 

We accept VISA, Mastercard, American Express and Discover Cards.

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What is your return policy? What if I get back a higher than expected amount of mail? 

Orders may be cancelled within five business days with a cancellation fee of $5 per 1000 names with a $25 minimum. Orders may not be cancelled after five business days.

Hold onto all returned mail pieces. Provided that your mailing consists of at least 500 pieces and is mailed out within 30 days of your order, USADATA will refund you for the price of the name and half the postage for each returned piece above the guaranteed delivery rate. We reserve the right to ask you to ship us the returned pieces (at our expense) prior to a credit being issued.

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Is there a monthly fee to use your website? 

No, there is never a monthly fee or subscription fee to use our website. With USADATA you may run list counts and obtain quotes as often as needed without any fee or charge.

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Additional Services

What other services do you offer besides lists and leads? 

Other solutions we offer include:
- Email Marketing
- List Hygiene (e.g. NCOA, Merge Purge)
- Data Enhancement/Append
- Reseller Solutions
- USADATA SaaS  / Enterprise Solutions.

For more information, please contact a Data Specialist at 1-800-395-7707 or at info@usadata.com.

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Do you offer email lists? 

We offer email marketing. We do not offer email lists. Our service will send your email, which you design, directly to your consumer or business target audience. We are CAN-SPAM compliant and use opt-in email addresses only.
*Please note: We do not sell actual email addresses. Orders start at $1,000.

We can append email addresses to your customer file. For more information, please contact a Data Specialist at 1-800-395-7707 or at info@usadata.com.

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Do you offer subscription services? 

Yes for "New Movers" and "New Homeowners" leads are available on a weekly or monthly subscription, as well as on an a la carte basis when you need them. For more information, or a free quote, please contact a Data Specialist at 1-800-395-7707 or at info@usadata.com.

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Can USADATA clean my existing list? 

Yes, USADATA offers List Hygiene services (e.g. NCOA, Merge Purge) and same-day turnaround times. For more information or a free quote, please contact a Data Specialist at 1-800-395-7707 or at info@usadata.com.

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Do you offer solutions for Resellers? 

If you are looking to order leads on behalf of your clients or to integrate data into your web-to-print storefront, our Data Reseller Solutions are easily configurable and user-friendly. With secure access to five, privacy-compliant databases, advanced features including customer suppression, and a dedicated client service team, no organization can offer a more complete and easy-to-use solution than USADATA. For more information about our available Data Reseller programs, please call 800-395-7707 and choose option 3, or complete a request form.

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What is USADATA SaaS? 

USADATA SaaS is our Enterprise Technology Solutions, centered on our web-based, On Demand Marketing Platform. This powerful platform comes with a full suite of customer acquisition and retention tools.

The Enterprise Platform, used by three of the top five insurance companies nationwide, empowers simple, real-time development and deployment of direct mail campaigns, while managing fulfillment, tracking orders, and generating reporting on multiple levels. Over the past eight years, we've delivered our on-demand sales leads and customer management applications to more than 100 marketing programs.

The Enterprise platform is an ideal sales tool for insurance companies, franchise organizations, retail, and financial service organizations with decentralized sales forces, driving targeted leads based on historical results and the latest market research. For more information about USADATA SaaS, please contact Dominic Leclaire at 1-800-395-7707 x222 or at dleclaire@usadata.com.

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Direct Marketing Responsibilities and Tips

I am new to Direct Marketing. What should I do to optimize my return on investment? 

USADATA has worked with tens of thousands of clients who are new to Direct Marketing and Direct Mail. We highly recommend you visit our Resource Center where you'll find valuable information to help you optimize your return on investment (ROI) including:

- Top Ten Tips for Optimizing your ROI
- Free Educational Webinars
- Articles about Direct Marketing Services & Best Practices
- Free ROI Calculator

We also suggest that you call a Data Specialist at 1-800-395-7707 with any questions We've delivered over a billion sales leads that have helped businesses in every industry succeed and our Data Specialists are here to provide their expert guidance.

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What is a Subscription Account Number (SAN#)? Why do I need one? How do I get one? 

If you are using our specialty telemarketing lists to contact consumers, it is your responsibility to remove individuals who appear on the Do Not Call list before calling them. If you do not do this, you risk the possibility of a fine for each person contacted who is currently on this list. To find out who is on the Do Not Call List, you will need to register for a Subscription Account Number (SAN#). Registration is free for up to five area codes.
Here are step-by-step instructions for obtaining a SAN#. This process should take 5 minutes.

- Visit the following page: https://telemarketing.donotcall.gov/Profile/Create.aspx
- Scroll down and complete both the Organization Information and Authorized Representative forms. Then click Submit.
- Write down or print out your Organization ID and passwords.
- At the left side of the screen, click Manage/Renew Subscriptions.
- Enter your Organization ID and Password. Choose the Representative radio button. Click Log In.
- Complete this additional form in its entirety. You will be required to specify the area codes or geographic areas you wish to register for. After completing this form, you will be provided with your Subscription Account Number (SAN#). Please print this out for your records.

* If you are placing a telemarketing list order for consumers with USADATA, you may be required to provide a SAN#.

Are there exceptions to these rules? Yes. Some companies are exempt from Do Not Call legislation. To learn more, please visit the FTC website.

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What are my responsibilities as a marketer? 

As a USADATA client, you are bound by the terms of the Data Use Agreement. You should use the list in an ethical manner and should someone ask you to remove them from your list/database, you must abide by their wishes and refrain from contacting them. For more information about best practices and your responsibilities as a marketer, please visit the DMA's Business Tools for Direct Marketers.

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Security and Privacy 

Is your website secure? 

Yes. When you use your credit card to make a purchase through our site, the information you provide is protected by Secure Sockets Layer (SSL) encryption technology. This technology ensures that your personal information is protected from outside parties when transmitted from your computer.

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What are your Terms of Use? 

Our complete terms of use can be viewed here. http://www.usadata.com/mailinglists/terms.aspx

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What is your Privacy Policy? 

USADATA takes the privacy of the consumer very seriously. Each of the third party compilers and managers we work with have their files go through monthly hygiene processes including but not limited to:

- NCOA (National Change of Address)
- Direct Marketing Association's Do Not Mail file scrubbing
- FTC & State Attorney General Do Not Call file scrubbing
- Deceased scrubbing
- Prison scrubbing

These processes help ensure the privacy of the consumer and save clients money in making sure only qualified prospects receive their mailer.

USADATA moreover removes all consumers who request that their name be removed from its database and assists them in getting their name removed from compiled databases (see below: How do I remove my name from your list?)
USADATA has no access to, nor does it offer credit and social security data.

All clients requesting sensitive selection options for a prospect list must submit their mail piece for Compliance review prior to receiving any leads from USADATA.

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How do I remove my name from your list? 

If you wish to no longer receive unsolicited mail, we recommend you contact the Direct Marketing Association's Mail Preference Service, the official mail preference service for the Direct Marketing and Catalog communities. Here you will be able to complete a form and your name will be removed from thousands of databases simultaneously. Each month list providers scrub their database against this file to make sure they respect the privacy.

To remove your name from just our direct mailing lists, please email us with your name and full address. We will add you to our suppression file and will not rent your name to any other client.

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