We utilized our rich database of offline, online, and mobile data to customize a hyper-local target audience for the home services company. The custom audience included individuals located in the Houston MSA with a specific home market value and age of their home. Then, we delivered a multi-channel campaign to reach the targeted individuals across the media platforms they frequent most – email, mobile and desktop – with personalized offers for an A/C Tune up.
Post-campaign, we ran a match back analysis to measure our performance. The point-of-sale data showed that there were over 367 booked appointments and $9.67 return on ad spend from out multi-channel campaign efforts. With powerful, hyper-targeted audiences and optimized multi-channel campaign delivery, the home services company was able to drive in home appointments and increase sales.