Wolf Furniture Galleries has been a fixture in the Northwest Kansas community since 1997, when Ken Wolf built a 30,000 square foot building in the middle of a cornfield, following his vision of a bustling family business with an emphasis on products made in America. Hays, Kansas is an urban area now surrounded by agriculture, historically significant locations [“Boot Hill”] and a downtown of quaint brick commercial buildings.
Ken Wolf and his son, Preston, sought to expand their brand’s reach outside the town of 25,000 residents with the intention of reaching prospective customers who browse and research furniture online before going into a store.
Wolf Furniture Galleries used their LA-Z-BOY email campaign incentive for the January 4, 2019 Inventory Overstock campaign, delivering 10,000 emails to a database of qualified prospects within a 50-mile radius around the store. The subject line read: “Save BIG during our La-Z-Boy Inventory Overstock Sale” and the email included images of LA-Z-BOY products and pricing and linked directly to the store’s website.