Solution

USADATA analyzed the demographics and psychographics of current Music Gallery customers, pinpointed the best new look-alike prospects in the area, and then managed a multi-channel campaign to reach those prospects through direct mail, email, display and social media ads. Our creative experts furthermore assisted in the copywriting and design of the ads used in the campaign.

Results

The campaign with enhanced targeting and multiple touch points generated 4 new sales totaling $200,000 in revenue, with a return of more than $26 for every $1 spent!