USADATA overlaid more than 300 demographic and psychographic data elements to the client’s customer database and created a model. The model enabled us to score the universe of available prospects and pinpoint the individuals with the highest likelihood of visiting the resort. We then executed a digital marketing campaign consisting of 3 emails, social media ads, and mobile display banners to reach the top 50,000 prospects based on the model.
The multi-channel, multi-touch campaign using the enhanced targeting from the model generated a return of $4 in bookings for every $1 spent. The resort has since signed a contract for a minimum of 4 campaigns in 2019 to coincide with its key seasons.