Marketing Tips & Best Practices

Simple tips for marketing your business more effectively

Finding Your Best Customers

You're a business owner. You got into business because you had a passion for what you do and a desire…
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Back To School: Getting Started With Email Marketing

Email is a proven marketing channel for small businesses and online retailers. And for good reason – it’s easy to…
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Best Practices For Writing Direct Marketing Campaigns

You know your customer, you’ve got the list, and it’s segmented for prime response rates. It’s time to do the…
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Tips & Tricks To Segmenting Your Marketing Campaign

Ever wonder why telemarketers frustrate you so much? It’s not just because they always call during dinner. It’s because they’re…
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