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Resource Center

Expert direct marketing resources from the company you trust — USADATA

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Welcome to USADATA’s Direct and Response Marketing Resource Center. Here you’ll find helpful articles, tools and tips to maximize your Direct Marketing ROI.

If you’re ready to launch your own campaign, contact us today (800) 395-7707. Our Data Specialists are standing by to answer your questions, learn about your business and help you choose the best mailing list for your company.

Tips, Articles, Guides and Tutorials

6 Easy Steps to Email Marketing

We can send your message directly to your consumer or business target audience. We are CAN-SPAM compliant and use only opt-in email addresses.

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7 Smart Email Marketing Tips & Tricks

Ready to try email marketing? Following some best practices, email marketing can be a great way to gain brand recognition, improve conversion rates, land new customers, and grow your marketing return on investment.

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Top 10 Direct Marketing Tips to Improve ROI

These fundamental yet effective tips will help keep your campaign on the right track.

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Top 5 Direct Mailing List Trends for 2011: USADATA Special Report

Learn what an industry leader sees as the 2011 mailing list trends.

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40-40-20 Rule

Ed Mayer's 40-40-20 Rule is well known in the Direct Marketing industry and states that 40% of your campaign's success depends on the list you choose. It's important you choose the right list, we are here to help.

PDF Download this in Adobe Acrobat (PDF) format.

5 Powerful Direct Marketing Sales Lead Opportunities For Insurance Agents

Find the people with the highest propensity to purchase each product line.

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5 Reasons Why Mailing Lists Should Be In Your Marketing Arsenal

Increase Sales Leads While Improving Marketing ROI.

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5 Tips for Creating Compelling B2B Direct Mail Campaigns

Generate a higher response rate and ROI on your B2B direct mail campaigns.

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5 Ways Schools Can Improve Their Direct Mail Marketing Campaigns

Master the "Five R’s" of direct mail special report.

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Three Reasons Why Direct Mail Is Here to Stay

Learn how Direct Mail can help companies gain three important benefits.

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Direct Mail Articles and White Papers

Insights from leading experts on direct marketing, CRM and technology, how to boost mailing list response rates and more.

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Do Young People Prefer Print Marketing?

It may seem counter intuitive, but Doc was not completely surprised to see that in the results of a new study on direct marketing, for certain types of products and services, young people in the 18-34 year old bracket prefer receiving messages by print.

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Data Selects

Reach your best prospects using the widest selection of demographic, lifestyle, purchase behavior and business selection options.

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Solutions by Industry

View the most popular mailing lists and filters for your industry.

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Targeting Physician, Dentist and Medical Professionals

Conduct more effective direct marketing campaigns to physicians or dentists by targeting them according to their specialties.

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Firms Hold Fast to Snail Mail Marketing

Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers.

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Why Mail Marketing Endures

Ever since the emergence of digital media, a new epitaph for direct mail has been written almost weekly.

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Instructions for Creating Mailing Labels

Please click the link below for step-by-step instructions on creating printed mailing labels.

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DMA Resources

Direct Marketing Association Resources

DMA’s Business Tools for Direct Marketers.

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Do The Right Thing

A Companion to DMA’s Guidelines for Ethical Business Practice. A great resource for the novice and expert alike.

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Direct Marketing Tools

Direct Mail Marketing ROI Calculator

Easy-to-use calculator to estimate your direct mail campaign’s return on investment.

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Campaign Count Research

Our free list count tool is great for ordering lists, but did you know that it is a valuable tool when researching target markets.

Research Consumer     Research Business

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