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Expert direct marketing resources from the company you trust - USADATA

Welcome to USADATA’s Direct and Response Marketing Resource Center. Here you’ll find helpful articles, tools and tips to maximize your Direct Marketing ROI.

Email Marketing Resources

Videos


Email Marketing Process
We can send your message directly to your consumer or business target audience. We are CAN-SPAM compliant and use only opt-in email addresses.

USADATA’s Email Marketing Tips
Learn seven email marketing tips to target, optimize and execute campaigns effectively.


Marketing Tips


7 Smart Email Marketing Tips and Tricks
Following some best practices, email marketing can be a great way to gain brand recognition, improve conversion rates, land new customers, and grow your marketing return on investment.

Direct Marketing Resources

Videos


Top 10 Direct Marketing Tips to Improve ROI
Working with small businesses to Fortune 500 enterprises across all industries, here are some of the insights we have learned over the years that can help improve the return on investment of your direct marketing campaign.

5 Reasons Why Mailing Lists Should Be In Your Marketing Arsenal
According to a recent industry survey, 40% of consumers tried a new business and 70% renewed a business relationship, as a result of a direct mail cam paign. Watch and learn five specific reasons mailing lists and services from USADATA should be in your marketing plan.

5 Tips for Creating Compelling B2B Direct Mail Campaigns
Business mailing lists offer a powerful way to reach prospective clients and generate sales leads. Here are five simple tips for creating more effective B2B direct mail pieces.

Marketing Tips


Top 10 Direct Marketing Tips to Improve ROI
These fundamental yet effective tips will help keep your campaign on the right track.

Top 5 Direct Mailing List Trends for 2011
Learn what an industry leader sees as the 2011 mailing list trends.

5 Powerful Direct Marketing Sales Leads
Find the people with the highest propensity to purchase each product line.

5 Reasons Why Mailing Lists Should Be In Your Marketing Arsenal
Increase Sales Leads While Improving Marketing ROI.

5 Tips for Creating Compelling B2B Direct Mail Campaigns
Generate a higher response rate and ROI on your B2B direct mail campaigns.

3 Reasons Why Direct Mail Is Here to Stay
Learn how Direct Mail can help companies gain three important benefits.

5 Ways Schools Can Improve Their Direct Mail Marketing Campaigns
Master the "Five R’s" of direct mail special report.

USADATA Resources

Data Selects
Reach your best prospects using the widest selection of demographic, lifestyle, purchase behavior and business selection options.

List Solutions by Industry
View the most popular mailing lists and filters for your industry.

Target Physician, Dentist and Medical Professionals
Conduct more effective direct marketing campaigns to physicians or dentists by targeting them according to their specialties.

Industry Links

Direct Marketing Association Resources
DMA’s Business Tools for Direct Marketers.

Direct Mail Marketing Tools
Easy-to-use calculator to estimate your direct mail campaign’s return on investment.

Campaign Count Research
Our free list count tool is great for ordering lists, but did you know that it is a valuable tool when researching target markets.
Research Consumer     Research Business

Articles & White Paper

Firms Hold Fast to Snail Mail Marketing
Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers.

Why Mail Marketing Endures

Ever since the emergence of digital media, a new epitaph for direct mail has been written almost weekly.

Do Young People Prefer Print Marketing?
It may seem counter intuitive, but Doc was not completely surprised to see that in the results of a new study on direct marketing, for certain types of products and services, young people in the 18-34 year old bracket prefer receiving messages by print.


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