USADATA Releases Special Report: How Schools Can Master The "Five R’s" For Direct Marketing Success
New York, NY — January 26, 2010
Want to know how schools can get a better grade on their next direct marketing campaign? Simple. All they need to do is master the "Five R’s" of direct marketing success for universities, schools and other educational institutions.
USADATA, a New York-based marketing services, mailing list and technology company, has released their special report, "Five Ways Schools Can Improve Their Direct Mail Marketing Campaigns." This report spotlights five proven techniques (the "Five R’s") that educational direct marketers can implement to improve their direct mail campaign ROI and reduce unnecessary costs.
For instance, refreshing an in-house mailing list and "cleaning" it through NCOALink™ processing can help lower postage costs and save money on undeliverable mail. Additionally, revisiting the existing marketing strategy can help marketers dovetail their direct mail marketing with other forms of on and offline efforts (such as a Facebook fan page or newspaper advertising.)
The special report is based on USADATA’s 10 years of experience of providing mailing lists to educational institutions nationwide. USADATA has helped pinpoint prospective students for major universities, increase enrollment for continuing education classes and summer programs, even locate sponsors for athletic departments.
"We facilitate distance degrees for almost seventy degree programs. Having USADATA around to help us find mailing lists as we seek out our best prospective students is so helpful," said Johnnie Blackburn, College of Continuing Studies, The University of Alabama.
The complete special report, which is available at no charge, can be viewed at: http://www.usadata.com/marketing-campaigns.html
"Now, more than ever, it’s important for schools to optimize their direct mail spend," said Grant Epstein, Senior Data Specialist at USADATA. "Simple improvements, such as reviewing campaign metrics, changing copy and cleaning mailing lists can make a measurable, positive impact for schools and universities."
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