USADATA Client Service Named “Outstanding” by Western-Southern Life Insurance

New York, NY – January 8, 2008 – USADATA’s reputation for client service received a boost with recent praise for its team of Data Specialists. USADATA offers high quality sales leads and mailing lists through a team of Data Specialists and through its On Demand platforms, allowing clients to choose between expert personal service or user-friendly self-service solutions, depending on their preferences and project needs.

Mark Kreyenhagen of The Western and Southern Life Insurance Company (Western & Southern Life) wrote “Western & Southern Life maintains more than 180 offices operating in 23 states and the District of Columbia and has more than 1,600 licensed, experienced sales representatives. A few years ago we began partnering with USADATA to help provide our sales representatives with very targeted lists of prospects who meet specific demographic definitions. Our Data Specialist, Rhett Frazier, understood our goals and helped us set up five specific profiles of potential buyers. Our agents can now call a toll-free number, speak to Rhett directly and place their prospect orders as needed."

Kreyenhagen added “USADATA has made managing this process very “turn-key” and by providing the direct credit card bill to the agent, and the pre-defined prospect lists, this process is more efficient than in the past. Our agents do not have to spend a lot of time figuring out a new ordering process. They call in their order and within a couple of hours they have their purchased lists in their e-mail box. I anticipate that we will continue to grow our relationship with USADATA as we begin to branch into LIFE EVENTS and small business prospecting.”

USADATA's clients order sales leads for their business-to-business and business-to-consumer needs. All of the sales lead databases undergo extensive hygiene processes in ensure maximum deliverability and privacy compliance.

Jon Rapkin, Senior Vice President for USADATA, said, “It gives us a great sense of accomplishment to be able to contribute to the success of our clients. Our Data Specialists pride themselves on their ability to solve problems in a prompt and courteous manner. We look forward to continue to exceed our client’s expectations for high quality sales leads, mailing lists, and client service.”

About USADATA

USADATA is the leading provider of Sales Leads On Demand and CRM Software On-Demand and has securely delivered over 1 billion targeted, privacy-assured sales leads that have helped over 100,000 businesses nationwide, across all industries, grow their business. USADATA has been named to the Inc.500 Fastest Growing Private Companies, Deloitte & Touché New York Technology Fast 50, Computerworld’s Top 100 Emerging Companies.

About Western & Southern Financial Group®

Western & Southern Life is a member of Western & Southern Financial Group (Western & Southern),, a Cincinnati-based diversified family of financial services companies with assets owned, managed and under care our in excess of $47 billion. A Fortune 500 company, Western & Southern has received A.M. Best’s highest rating of A++ Superior for financial strength, Standard & Poor’s AA+ rating (one of the 10 highest rated life insurance groups in the world) and is consistently recognized by Moody’s and Fitch for financial strength and sound management.

Ratings refer to the financial strength of the insurance company and not to the safety, stability or performance of any investment product.

For Immediate Release Contact:

Jon Rapkin
USADATA, INC
SVP, Data and Leads Group
212-679-1411 x210
jrapkin@usadata.com