USADATA Releases Special Report: Top Five Direct Mailing List Trends For 2010
New York, NY — December 17, 2009
Wondering if traditional direct mail marketing will be a viable channel in 2010? Although marketers are
shifting some of their 2010 spend to social media, 42 percent of surveyed businesses in StrongMail's
"2010 Marketing Trends Survey," still planned to invest in direct mail campaigns. Additionally,
the Winterberry Group reports that direct marketing spending will maintain 2009 levels.
What's more, 2010 will see enhanced mailing list targeting options that will help drive campaign ROI.
Saturation lists will become more targeted, data enhancement will make in-house mailing lists more
profitable, and expanded data selection options will help local businesses more precisely target their best
prospects.
That's good news for direct marketers.
USADATA, a New York-based marketing services and technology company, has released their special report,
"Top Five Direct Mailing List Trends For 2010." This special report spotlights five mailing list
trends that can help increase marketer ROI.
"Many businesses are looking at 2010 for not just recovery — but also for growth," said
Grant Epstein, Senior Data Specialist at USADATA. "New trends in mailing lists, such as more precise
lifestyle targeting and segmentation options are helping companies find new customers, increase sales and
increase campaign profitability."
The complete special report, which is available at no charge, can be viewed at:
www.usadata.com/Top5-mailing-lists-trends.html
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