SL360 Releases New Site to Help Businesses with Data-as-a-Service
New York, NY – July 19, 2011
Today SL360, the technology entity of USADATA, announced the release of a new site, www.sl360.com, to help businesses access Data-as-a-Service (DaaS) and to better understand how marketing data can be used to support and drive activities that improve return on investment (ROI).
SL360.com was designed to help businesses more easily visualize how (marketing) data and technology could be used within a standalone application, or be integrated with their own application through easy APIs to help grow their business. This cloud-based offering is currently being used by more than 275 marketing service providers on a standalone, registered basis, as well as by businesses who have integrated marketing data with their mobile, CRM, or Digital Storefront applications to operate more efficiently and effectively.
Platinum Protection, a national home security company based in American Fork, Utah, integrated marketing data with their iPhone and Android applications to help improve the efficiency of their sales force. They have achieved immediate and extremely positive results. “This new sales tool application has substantially improved our closing ratios, driving up both sales revenues and profitability,” commented Andrew Kindfuller, CEO of Platinum. “We could not have done it without excellent leadership and support from USADATA and their SL360 technology.”
“Our years of experience at USADATA making easy-to-use technology have enabled us to deliver this offering in a clearer, simpler way so more businesses may use it. Our goal is to have an iTunes-type application for our registered version, and to offer open technology to easily connect marketing data to any application,” said Jon Rapkin, Senior Vice President with USADATA.
SL360.com will serve a group of customers and partners that are moving to a cloud-based software-as-a-service (SaaS) solution. It will expand the capability to not only access marketing data on demand, but take action on the added business intelligence it provides in a faster and more seamless capacity.
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