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Renewable Energy Marketing Tip: Use Mailing Lists and Sales Leads to Find New Customers

New York, NY – May 5, 2010

According to the March, 2010 issue of Today’s Energy Solutions, solar power can deliver cost savings for at least 40 years — and new installations can pay for themselves in as little as five. With savings like this, targeted direct mail marketing strategies can help "get the word out" and drive new business. Now, with USADATA’s mailing list sales lead solutions for renewable energy companies, reaching customers ready to "go green" (and save some green on their electric bill) is easier than ever.

USADATA is helping renewable energy companies market "green power" by pinpointing new business and consumer sales leads:

• Companies with a consumer focus can choose single-family dwelling homeowners based on age, household income, length of residence, and home market value.
• Renewable energy companies with a business-to-business focus can order up-to-date mailing lists and sales leads for contractors and manufacturers.

Additionally, renewable energy companies can leverage information about their current customers to help locate new customers quickly and cost effectively. This is accomplished by appending demographic and life stage information to identify the key characteristics a company’s customers have in common. The net result is a higher ROI on their next direct mail campaign because the mailing list used is more precise; consisting of prospects who look more like the company’s existing clients.

"USADATA has been a vital part of the growth of our business," said Stuart Katz of Foundation Energy Services in New York City. "The targeted leads they provide allow us to reach out to the right contacts at the right businesses, saving us time and money. They deliver accurate leads with a quick turnaround time, which allows us to focus more on selling our product instead of searching for qualified leads," he added.

Companies can order their sales leads online through USADATA’s Website and receive their mailing list in minutes. If a customer is new to mailing list marketing — or they need help — USADATA has an expert team of Data Specialists to help clients choose the best selects for their campaign. Renewable energy companies can chat live with a specialist, or call USADATA for one-on-one assistance.

"USADATA is committed to helping renewable energy companies make a difference" said Grant Epstein, a Senior Consultative Data Specialist at USADATA. "We’re proud that our consultative support is helping green energy companies earn a higher ROI on their direct mail marketing campaigns".

About USADATA

USADATA provides data, consulting, and technology that has been helping companies achieve a greater return on investment on direct marketing campaigns for over 10 years. USADATA is a trusted provider of mailing lists for more than 100,000 businesses nationwide including Standard Renewable Energy, SolarPlus, and EVP Solar.

For Immediate Release Contact:
Cheryl Mueller
Director of Operations
USADATA, INC
212-679-1411 x206
cmueller@usadata.com