USADATA Ramps Up Digital Marketing Support for Customers
New York, NY – January 26, 2012
To support the growing trend of businesses increasing their email, digital, and multi-channel marketing mix, USADATA is leading the way in its support of customer acquisition campaigns for businesses. Providing a full service approach with customers and thought leadership at industry events and with free educational webinars, USADATA’s Digital Interactive Group is providing consultative support that’s helping businesses find success where it’s been a challenge in the past.
Over the past 60 days USADATA has expanded its Digital Interactive Group to provide enhanced expertise around customer targeting and strategic planning. Led by Carolyn Nye (@CareNye), Digital Interactive Group Director at USADATA and featured in Direct Marketing News’ Thirty Under 30, and Tim Roman (@TimRoman), Email Marketing Manger, USADATA’s end-to-end process encompasses strategic consultation, creative design services, campaign execution, plus reporting and reviews. Based on the customer’s specific campaign goal, whether branding, lead generation, or generating online transactions, the Digital Interactive Group functions as an extension of the customer’s business and formulates plan to accomplish its goals. Customers are responding positively to this approach and appreciate USADATA’s ability to deliver a simple and collaborative process that’s generating results.
"I am delighted with the service we have received from the Digital Interactive Group at USADATA. The team handling our account has been terrifically thoughtful about helping us understand the process and knowing what kind of ROI to expect from our campaign. I am especially delighted with the proactive nature of the Digital team; they have initiated brain-storming sessions with us on multiple occasions - all designed to improve the clarity of our message and the effectiveness of the call-to-action. I've become a loyal fan." said Jeffrey Stitt, Director of Market Research and Strategic Planning with MoCo Inc.
USADATA has furthermore announced a series of free webinars to help educate businesses about email marketing and to better understand the value of an email subscriber.
"From our work with businesses across a variety of industries it’s clear the desire is there to use email and digital marketing to find new customers, but doing it cost effectively can be challenging. Providing a series of free webinars to educate businesses about email marketing, and giving them a seamless, cost efficient customer acquisition alternative to Groupon is helping businesses use email marketing more effectively," said Nye.
Businesses may sign up for a free upcoming email marketing webinar at www.usadata.com/email-marketing.html. USADATA will furthermore be exhibiting at the MarketingSherpa Email Summit 2012 (booth #43) on February 7-10 at Caesars Palace in Las Vegas.
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