USADATA Brings Analytics to Customers with Acxiom Partnership
New York, NY – June 18, 2012
USADATA, the leading provider of marketing data and technology in the cloud, announced today a strategic partnership with Acxiom Corporation to bring Acxiom’s data enhancement and analytical reporting services to its customers. Through this partnership, USADATA clients have access to the same expertise Acxiom provides to numerous Fortune 500 companies, gaining added insight about internal databases to simplify customer acquisition and improve marketing ROI.
With this strategic partnership, USADATA customers will have the opportunity to work directly with Acxiom’s data experts and have the key findings integrated with USADATA’s SL360™ technology. Working with Acxiom, USADATA clients have access to a variety of data enhancement and analytical services at price points that fit any budget. More than 300 demographic and psychographic data elements can be appended to a file with Acxiom’s Data Discovery Package, and clients can learn which market segments have the highest propensity to be their customers with a Personicx Portrait Report for example. Acxiom will recommend the appropriate solutions based on what clients would like to accomplish, and the key findings will be turned into QuickPicks, one-click selection options that represent the client’s best prospects, within the client’s SL360 account. The net result is designed to facilitate and enhance ongoing customer direct marketing campaigns.
“Acxiom’s data enhancement and analytical services are a value-added extension of our SL360 SaaS technology and we are excited to bring this insight to customers and apply it in ways that makes direct marketing easier and more effective,” said Beth Leffel, Vice President at USADATA.
“Acxiom data helps businesses make smarter decisions and execute more impactful direct marketing campaigns and we are very happy to provide this added insight for USADATA’s customers,” said Andrea Haldeman, Industry Group Leader at Acxiom. “Integrating this intelligence with USADATA’s SL360 technology will help drive an easier and more powerful customer experience,” added Haldeman.
USADATA clients can take advantage of this partnership by contacting a USADATA Data Specialist at 800-395-7707. USADATA will connect clients with the Acxiom data expert who can help them based on their business goals, and will work with Acxiom to apply the key learnings to the client’s SL360 account in a seamless way for the customer.
About USADATA
USADATA helps businesses find new customers more easily and cost effectively through its easy-to-use SL360™ software-as-a-service technology, email services, data, and consultative support. USADATA serves more than 100,000 customers and its SL360 technology is iPad and iPhone-compatible with easy APIs that can connect to mobile apps, CRM applications and Salesforce.com.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.
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