A collection of key marketing tools that should help you in your everyday marketing efforts.
ROI
Calculator - Use this free direct marketing Return on Investment Calculator to test different assumptions and evaluate the best cost-benefit option for your campaign.
Data Selects Options - View a listing of the available data selects by database (i.e. Consumer, Business) to help pinpoint your best prospects.
Census
Data Tools
- The U.S. Census Bureau offers a
variety of free data and mapping tools
that allow users to view consumer
demographics and business statistics by
geographic area. This information can help you chose your right target audience and pursue the right leads.
Glossary of Terms
USADATA has compiled a list of terms to guide you through the nomenclature and acronyms commonly used in Direct Marketing.
