USADATA Marketing Articles and Whitepapers

Published work and thought papers from industry leaders that provide insights into Direct Marketing, Sales, CRM and Technology.

FEATURED WHITE PAPERS

Ways Your Business Can Use Direct Mail (PDF)
TA direct mail package can be designed to make an instant sale, open a dialogue between the potential buyer and seller, or simply inform the potential buyer about a particular company's products and/ or services. Whatever the desired outcome of a direct mail effort, one fact remains- direct mail is a proven way to reach customers.

Lift Response with These Direct Mail Techniques (PDF)
It has been said that successful direct marketing is more art than science. Whether you subscribe to this philosophy or believe in the tried and true systematic approach, one thing is certain - there are established techniques proven to lift response.

Direct Mail Strategies: How To Get a 50% D.M. Response (PDF)
Did you know that your clients and customers are getting hit with approximately 3,000 advertising messages a day! This barrage of advertising noise is making it increasingly difficult for prospective customers to hear what your business has to offer.

Prevent Your Direct Mail from Becoming Trash (PDF)
Is your direct mail ending up in the trash? Find out how you can make sure that your next direct mail campaign is successful with tips on getting your mail opened, read, and acted upon.

Anatomy of a Direct Mail Package (PDF)
Unfortunately, .writing a letter. is how many small business owners and dm newcomers think of direct mail. (Many also insist on calling a sales letter a .cover. letter. as though it were an added appendage to something more important. It isn.t. If anything, it.s the other way around. The sales letter is the primary document. Everything else . brochure, sales sheet or slick, order form, etc. . is in support of it.)

Creating Effective Letters and Postcards (PDF)
No matter what approach your direct mail campaign takes--catalogs, personal or nonpersonal letters, postcards, etc.-it will entail writing copy. All successful direct mailers agree that this is one of the most important features of any direct mail campaign. Here are some basic guidelines to consider when writing copy for a direct mail package.