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The Learning Center
Welcome to USADATA’s online information
center. We hope you will find this evolving
collection of articles, reports, tools and
references useful for increasing the ROI of
your direct marketing campaigns.
 Free
Webinar
Series
Join us for online
presentations, workshops and demonstrations from
leading edge experts in Direct Marketing,
E-Marketing, Technology and Sales.
 Articles
and White Papers
Published work and thought papers from leading
experts
that provide insights into Direct Marketing, Sales, CRM
and
Technology.
 Privacy
USADATA is committed to protecting the privacy of the consumer and to helping our clients abide by the most
current standards put forth by the government and Direct Marketing Association.
 Marketing Resources
Useful links and resources to associations, conferences,
sales and marketing magazines.
 Solutions by Industry
View the most popular leads and filters chosen by
companies in your industry to find new customers profitably.
USADATA Spotlight
Article
Top Direct Marketing Tips to Increase
your ROI
by Jon
Rapkin
SVP, Data & Leads Group
- USADATA Inc.
Whether you serve all households or businesses
in an area or you serve a more specific market,
an effective campaign targets those consumers or
businesses that are most likely to be interested
in your product or service. In fact, up to 40%
of direct mail success relies on choosing the
correct list of prospects. Getting your message
to your target audience generates higher quality
leads and increases your ROI…
To read more, click
here
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