Why Email Marketing?
With 91% of online consumers checking their email at least once a day, marketers must stay on top of email marketing trends. Email marketing is a cost-effective way to engage directly with your target audience, and USADATA provides a data-driven and privacy-safe approach to help you find new customers. Our Digital experts manage your campaign from start to finish, analyzing results and refining deployments accordingly to optimize your campaign and maximize ROI.
The Step by Step Process:
Build Your Target Audience
Optimized Platform Rendering
Test Cell Components
Managed Campaign Delivery
Optimize Campaign Performance
Multi-Screen Targeting Provides Significant Conversion Lift Over Stand-Alone Channels
A leading multinational consumer products company has worked with USADATA on a number of email campaigns. When USADATA suggested running an integrated multi-channel campaign, the client suggested that a test be run before altering its marketing plan and budgets. USADATA ran a test over the course of 4 weeks, targeting 1 million individuals with email and mobile display messaging.
|Display||.24% CTR||.41% CTR||70%|
|.82% CTR||1.02% CTR||24%|
The audience was divided into thirds, with one-third receiving only email messages, one-third receiving only mobile display messages and one-third receiving both email and mobile display messaging. In each of the 4 weeks, a new offer and creative were applied, but each audience segment remained consistent. The audience that was messaged with the integrated approach was far more reactive than the others. Significant lift was seen on email and display click-through rates, as well as overall campaign conversions.
Special Offer: Get Your 3rd Email Deployment FREE
Order an Email Marketing campaign between now and July 31st and the 3rd deployment* will be free!*Email Marketing campaigns consist of multiple deployments to the same audience which helps boost recognition and response. Campaigns start at $2,500.