05/06 – PHILADELPHIA, PA – (AIIM/ON DEMAND) May 16, 2006
XMPie INTEGRATES USADATA WITH uSTORE

PHILADELPHIA, May 16, 2006 -- AIIM/ON DEMAND 2006 -- XMPie(r), http://www.xmpie.com, the award-winning provider of dynamic publishing software announced today it has entered a partnership with USADATA, a leading provider of privacy-compliant consumer, business and specialty mailing lists and sales leads. XMPie has seamlessly integrated USADATA into its Web-to-Print storefront solution, uStore, providing users an easy option to procure mailing lists online and incorporate the recipient data into XMPie variable data documents and campaigns.

Print service providers or marketing departments can now allow their customers to shop for marketing lists within the uStore interface and workflow. Customers can customize documents in uStore and import USADATA recipient lists through the uStore interface, thus streamlining the process and eliminating the painstaking task of building a list elsewhere and applying the data to the campaign.

Once a uStore owner opens an account with USADATA, the administrator can subsequently make this list purchasing feature available on a per document basis, eliminating the need for each list purchaser to open their own USADATA account.

"We entered this partnership in response to increased industry demand for integrated data purchasing capabilities,'' stated Jacob Aizikowitz, chairman and CTO of XMPie." We selected USADATA because of the depth and breadth of its data and ease of integration with XMPie. This integration is a dramatic workflow improvement for store customers, which translates into more online business with increased profitability.''

"USADATA is thrilled to be teaming with XMPie on this cutting edge solution,'' said Bruce Meberg, senior vice president of USADATA. " The combination of XMPie's Web-to-Print solutions with USADATA's Leads Module will enable users to order entire mail campaigns rather than just the printed mail piece. The use of high quality prospect data along with the ability to promote corporate best practices in list targeting means campaigns are directed toward the best prospects, leading to more responses and a higher return on investment.''

This feature will be available with uStore 2.0 in the summer of 2006. All current uStore customers will receive this feature as an upgrade at no additional cost under their maintenance. For more information, visit http://www.xmpie.com.

About XMPie

XMPie Inc. is the leading provider of software for dynamic publishing. Its variable data publishing (VDP) solutions PersonalEffect and uDirect help businesses efficiently design and produce highly personalized marketing materials that are proven to significantly increase consumer response rates. Its award-winning PersonalEffect software produces on-demand, highly targeted 1:1 marketing communications in print, e-mail and Web. XMPie bridges design, data and printing functions to enable a collaborative production workflow and streamlines document ordering and customization with flexible Web-to-Print applications. XMPie is headquartered in New York with operations in the U.S., Europe and Israel. For more information on XMPie, visit http://www.xmpie.com.

About USADATA

USADATA, Inc. is the market leader in providing privacy-compliant Sales Leads On Demand(TM). Using proprietary Web technology, USADATA delivers the highest quality leads and customer experience.

Companies seeking to acquire sales leads select their provider based on data quality, consultative expertise, compliance with privacy standards, speed of delivery, and quality of the experience. The combination of USADATA's Internet products and Data Specialists form a unique total solution, which is why so many choose USADATA to be their trusted partner.

USADATA's clients range from Fortune 500 financial services and auto industry giants such as MetLife and Automatic Data Processing, to print and mail services providers such as Pitney Bowes, as well as tens of thousands of small and medium-size businesses. http://www.usadata.com.


For Immediate Release Contacts:

USADATA, INC
Jon Rapkin
Director, Data and Leads Group
212-679-1411 x210