05/06 –
DAYTON, OH – (PRNewswire-FirstCall)
May 4, 2006
STANDARD REGISTER INTRODUCES SMARTworks® PROFILER AND
PROSPECTOR
DAYTON,
Ohio, May 4 / PRNewswire-FirstCall/ -- Standard
Register (NYSE:
SR)
announces the launch of SMARTworks(R) Profiler and
Prospector, Web-enabled solutions that allow clients to
develop prospect lists and then create, print and launch
targeted, personalized marketing print campaigns.
"This solution helps our customers to increase revenue
and grow their client base," said Steve Couture, senior
Marketing manager for Standard Register. "By combining
the variety of resources and tools needed to create an
effective direct mail campaign into one place, marketing
professionals can initiate and deploy a direct mail
campaign, customized and personalized for their targets,
in a matter of hours, instead of days or months."
Both SMARTworks Profiler and Prospector use advanced
data mining technology. Profiler helps clients develop a
cluster profile of customers, by identifying demographic
data and life stage characteristics. Prospector is an
online tool that allows users to customize searches for
prospects using demographic and geographic attributes to
build a mailing list of likely prospects for products
and services.
Targeting the right prospects is easier when current
customer data is examined. Using Profiler, clients
submit a current customer list for a product or service
they are looking to promote. USADATA, the leading
provider of marketing automation systems and
high-quality, privacy-assured sales leads and mailing
lists, utilizes their proprietary software to automate
list analysis, pulling information about the customers
from sophisticated databases and crossing it with the
award-winning Personicx Lifestage Cluster Model.
Within 24 to 48 hours, users receive reports that
identify customers by lifestyle clusters and rank them
based on their likelihood to purchase the clients'
products or services. Knowing which segments are more
likely to use particular products or services, makes it
easier for businesses to better leverage their spending
on advertising through targeted marketing.
Prospector offers clients the ability to expand their
customer base and target their business-to-consumer or
business-to-business marketing efforts while improving
returns. Utilizing the life stage cluster list compiled
by Profiler, clients can easily develop a customized
prospect list through SMARTworks Prospector. Linked with
Standard Register's DesignOnDemand® capability,
Prospector lets clients customize their digital color
print promotions with graphics and personalized
messaging, which can have a profound effect on customer
response rates. Working with Standard Register's
nationwide network of print centers, clients can have
their custom communications printed and on the way to
prospects within 48 hours.
"Standard Register's Profiler and Prospector work
together with DesignOnDemand to deliver the right
message to the right audience at the right time to help
increase campaign response, improve marketing ROI, and
ultimately drive new business revenue," said Brad Cates,
vice president of marketing for Standard Register.
About Standard Register
Standard Register (NYSE: SR) is a premier document
services provider, trusted by companies to manage the
critical documents they need to thrive in today's
competitive climate. Employing nearly 100 years of
industry expertise, Lean Six Sigma methodologies and
leading technologies, the company helps organizations
increase efficiency, reduce costs, mitigate risks, grow
revenue and meet the challenges of a changing business
landscape. It offers document and label solutions,
e-business solutions, consulting and print supply chain
services to help clients manage documents across their
enterprise. More information is available at
http://www.standardregister.com.
About USADATA
USADATA, Inc. is the market leader in providing
privacy-compliant Sales Leads On Demand(TM). Using
proprietary Web technology, USADATA delivers the highest
quality leads and customer experience.
Companies seeking to acquire sales leads select their
provider based on data quality, consultative expertise,
compliance with privacy standards, speed of delivery,
and quality of the experience. The combination of
USADATA's Internet products and Data Specialists form a
unique total solution, which is why so many choose
USADATA to be their trusted partner.
USADATA's clients range from Fortune 500 financial
services and auto industry giants such as MetLife and
Automatic Data Processing, to print and mail services
providers such as Pitney Bowes, as well as tens of
thousands of small and medium-size businesses.
http://www.usadata.com.
For Immediate Release Contacts:
USADATA, INC
Jon Rapkin
Director, Data and Leads Group
212-679-1411 x210
