5 Powerful Direct Marketing Sales Lead Opportunities For Insurance Agents
You’ve targeted your last insurance direct mail piece by age and income. But what if you could weave the demographic threads together to find new customers, uncover new sales leads - and even offer new policies to your existing client base? The key is using powerful selects to look at your data in a whole new way.
Doug Michalek, Senior Data Specialist for USADATA, a technology and mailing list company, specializes in helping independent insurance agents and brokers discover new sales leads opportunities."In the past, only large insurance companies had the ability to profile their customers and find common demographic characteristics between buyers of certain products to create target profiles" said Michalek. "Now, we can find the people with the highest propensity to purchase each product line. We have created one-click target profiles for Homeowners, Automobile Owners, Final Expense Prospects, Med Supp/Turning 65 Prospects and five other product lines."
USADATA offers insurance agents and brokers an easy-to-use web service called Lifestyle Connect™ (insurance.usadata.com), which makes the process of pinpointing specific prospects simple. By choosing "Build a List using Demographic, Lifestyle, and Purchase Behavior Filters," insurance agents can effectively market to prospects that are potentially higher-dollar-value clients.
For instance, if an insurance agent is planning her next Life and Health direct mail campaign, she may consider age and/or income as a select. But if she also knows that her prospect owns an RV, she can offer recreational vehicle coverage as well - increasing the lifetime value of her customer.
Pre-defined selects dovetails with the types of insurance products an insurance agent may offer. For instance: