5 Powerful Direct Marketing Sales Lead Opportunities For Insurance Agents

You’ve targeted your last insurance direct mail piece by age and income. But what if you could weave the demographic threads together to find new customers, uncover new sales leads - and even offer new policies to your existing client base? The key is using powerful selects to look at your data in a whole new way.

Doug Michalek, Senior Data Specialist for USADATA, a technology and mailing list company, specializes in helping independent insurance agents and brokers discover new sales leads opportunities."In the past, only large insurance companies had the ability to profile their customers and find common demographic characteristics between buyers of certain products to create target profiles" said Michalek. "Now, we can find the people with the highest propensity to purchase each product line. We have created one-click target profiles for Homeowners, Automobile Owners, Final Expense Prospects, Med Supp/Turning 65 Prospects and five other product lines."

USADATA offers insurance agents and brokers an easy-to-use web service called Lifestyle Connect™ (insurance.usadata.com), which makes the process of pinpointing specific prospects simple. By choosing "Build a List using Demographic, Lifestyle, and Purchase Behavior Filters," insurance agents can effectively market to prospects that are potentially higher-dollar-value clients.

For instance, if an insurance agent is planning her next Life and Health direct mail campaign, she may consider age and/or income as a select. But if she also knows that her prospect owns an RV, she can offer recreational vehicle coverage as well - increasing the lifetime value of her customer.

Pre-defined selects dovetails with the types of insurance products an insurance agent may offer. For instance:

Homeowner and Auto Combination

Looking for an easy way to increase your direct mail ROI - plus help your clients in a different way? Offer homeowner’s and auto insurance on one direct mail piece by targeting property owners with one or more cars.

Motorcycle Owners

Do you offer motorcycle insurance coverage as a side product? Now, you can find potential sales leads easily and quickly.

Ethnic Segments

Do you specialize in selling auto insurance in a primarily Spanish-speaking area? Segmentation makes it easy for your agency to reach new sales leads in any ethnic group.

Specific Occupations

Increase the effectiveness of your message by specifically targeting by occupation. Insurance agents can easily promote products targeted towards medical professionals, the self employed, educators, farmers, and other occupations.

Multi-vehicle Households

Want to focus your next auto insurance direct marketing campaign to multi-vehicle households? Select options make it simple to locate households with more than one vehicle.

USADATA has a team of insurance data experts that have provided sales leads for more than 300,000 data requests from over 20,000 active insurance agents.

"The best things about working with the company are the expertise and ease," said Joe A. Iannelli of United Insurance Investment Services. "They know what we are trying to accomplish and they are ready on a consulting, data and technology basis at all times."

"Highly specific sales leads help insurance agents increase the ROI of their direct marketing campaigns and sell more policies," said Michalek. "There’s nothing more gratifying than learning that an insurance agent saw a significant gain in business because he had access to better select data."

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